JYP’s Japanese girl group NiziU will compete with Kpop groups like IVE and NewJeans

NiziU, a Japanese girl group formed and created by JYP Entertainment, will be competing with Kpop girl groups as well. 

Many Kpop fans referred to JYP Entertainment as a “girl group master”, seeing that the agency was behind highly-successful girl groups across generations, such as Wonder Girls, TWICE, Miss A, and ITZY.

In 2020, JYP Entertainment expanded its activities by debuting the all-Japanese girl group NiziU in Japan.

NiziU

On December 17th and 18th, NiziU held a concert at Kyocera Dome in Osaka, 1 year and 11 months after their debut.

With this, the girl group has set a new record for the shortest period of time to perform a solo concert at a dome for Japanese female artists. 

NiziU

In addition, NiziU’s “Make You Happy” music video has exceeded 300 million views on YouTube, making them the first Japanese female group to exceed 300 million views.

Now, NiziU, who is gaining great popularity in Japan, will release their first album in Korea in 2023 and start promotions as well, according to a report by Xports News on December 26th. 

NiziU

On the other hand, NiziU, which consists of Mako, Riku, Rima, Rio, Maya, Miihi, Mayuka, Ayaka, and Nina, is a full-Japanese girl group selected by JYP Entertainment, who promotes in Japan but is produced through Korean-style training.

Equipped with the strengths of both Korean and Japanese music systems, NiziU plans to bring new vitality to the domestic music market by releasing a Korean album in Korea within 2023.

NiziU

With 4th generation girl groups such as IVE, NewJeans, LE SSERAFIM, and aespa making great strides, attention is being paid to whether NiziU can achieve meaningful results.

Source: Insight 

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