The latest releases from TWICE, NMIXX, and ITZY have failed to garner significant attention in Korea based on chart performance.
In the case of TWICE, a top 3rd gen girl group once known for their consistent digital success, the most recent title track SET ME FREE only achieved a peak rank of No. 83 on Melon. The song quickly dropped off the chart within a day of its release. This is a noticeable departure from TWICE’s previous chart-topping achievements.
4th gen girl group NMIXX faced an even tougher situation, as their latest title track Party O’Clock recorded the highest rank of No. 183, and failed to even enter Melon weekly chart. This leaves fans concerned about their trajectory in the industry.
ITZY, another prominent JYP girl group, saw their latest title track Cake reach a peak rank of No. 85 on Melon. Like TWICE, their song also faced a rapid decline and exited the chart within a day of its release.
Netizens have expressed their opinions on the matter, with some pointing out issues with the current quality of JYP girl groups’ music and perceived outdated nature of the songs. While TWICE’s previous dominance with various hits and longevity in the industry is acknowledged, doubts linger about the future of ITZY and NMIXX.
Comparisons to other groups also emerged in the discussion. Some netizens suggested that if other trending 4th gen girl groups like NewJeans, LE SSERAFIM, or IVE had released similar songs, they might have achieved higher ranks on the domestic chart. This raises questions about the appeal and competitiveness of JYP’s groups.
Critiques also extended to JYP’s financial investments in its groups. Some netizens speculated that the underperformance could be attributed to inadequate investment in promotions and production.
Not only casual listeners but there are also fans who have shared disappointment with the recent releases of JYP girl groups, highlighting that the songs did not meet their expectations.
