Jisoo Praised, Lisa Criticized: Self-introduction on Company Websites Draws Attention
The self-descriptions of Jisoo and Lisa on the official websites of their personal labels couldn’t be more different.
On the morning of February 21, Jisoo officially announced her personal label BLISSOO. This information immediately caused a global social media frenzy, as Jisoo is the next BLACKPINK member to found a new management company, following Jennie and Lisa.
Notably, the description of Jisoo on the BLISSOO website, which is as below, draws attention.
“Jisoo, who debuted with BLACKPINK in 2016, is a multi-talented artist, shining both as a singer and actress. She is recognized not only for her contributions to the group but also for her successful solo career, earning multiple awards in music and acting. Now established as an icon, Jisoo continues to broaden her influence into the realms of fashion, beauty and beyond”, the website said.
The website is known to have crashed immediately after reveal due to overwhelming traffic.
This description has so far become a topic of discussion, especially as netizens pit it against Lisa’s introduction on the official website of her personal label – LLOUD. Previously, Lisa was criticized for making “arrogant claims” such as “transcending BLACKPINK” (though this is likely just misunderstood) and “unparalleled”.
In particular, Jisoo doesn’t cite too many solo achievements, introducing herself briefly yet effectively highlighting her successful personal career. The simple yet effective description of Jisoo’s career is highly praised, especially as the female idol doesn’t forget to mention BLACKPINK as a core element, avoiding controversial words.
On top of that, Jisoo also greets fans with a warm greeting, saying, “Hello, this is Jisoo. I’m very excited to share my new start with BLISSOO. Stay tuned for what’s to come, as I’m dedicated to bringing joy and happiness to each and everyone of you. Please continue to shower your love and support for Jisoo with BLISSOO, and also for BLACKPINK. Thank you.”
The posts and series of BLISSOO accounts quickly received massive interaction from BLINK. Netizens collectively congratulated the eldest sister of BLACKPINK on her new promising start. Jisoo is currently working on a new film and drama project, and future activities are more anticipated than ever.
On the other hand, after Jisoo announced BLISSOO, attention is now turning to the last member of BLACKPINK – Rosé. The female idol is hinting at making music and is predicted to soon announce her personal label as well, leaving fans restless!
Source: K14
