“Fashion” by IVE is a high-tempo Japanese digital single released on April 3, 2026, serving as a campaign song for the App Store’s “Every Step with App Store” and a pre-release for their fourth Japanese EP, Lucid Dream. The song highlights self-confidence, finding your personal style, and styling oneself to perfection to navigate daily life.

Song Credits

  • Artist: IVE
  • Album: Fashion
  • Released: April 3, 2026
  • Length: 2:08
  • Label: Starship Entertainment/ Sony Music Labels Inc
  • Lyrics: Sunny
  • Composed: UTA

IVE “Fashion” Official Audio

IVE “Fashion” Lyrics

Japanese

Yeah
決められない
トータルコーデに
全て脱ぎ捨てたいくらい
時間間に合わない
新鮮なビンテージ
色褪せない my life
シルエット消えない
足元から mind

着こなすわたしの
ありのままが
Special
わたしだけのスタイルを見つけ出したいだけ
Wow that looks good on me

新たな自分の fashion
Step one 決める style
I’m a limited edition
前へ進む Spotlight
照らすこのRunwayを歩きだそう
アンサンブルドレス code
Yes slaying everyday with fashion

It ain’t the brand it’s all ’bout style
You gotta be limited edition
It ain’t the brand it’s all ’bout style
Look at my dress but focus on to me

鏡の前で change all night
最終チェックで feel the vibe
一つ一つが
繋がる調和

着せ替え人形
踏み出す世界は
Special
あなただけのスタイルを見つけるまで try these on
Wow that looks good on you

新たな自分の fashion
Step one 決める style
I’m a limited edition
前へ進む Spotlight (Only one runway)
照らすこの Runwayを歩きだそう (歩きだそう)
アンサンブルドレス code (Dress code)
Yes slaying everyday with fashion

新たな自分の fashion
Step one 決める style
I’m a limited edition
Yes slaying everyday with fashion

新たな自分の fashion
Step one 決める style
I’m a limited edition
Yes slaying everyday with fashion

Romanized

Yeah
Kimerarenai
Tōtarukōde ni
Subete nugisutetai kurai
Jikan maniawanai
Shinsen’na bintēji
Iroasenai my life
Shiruetto kienai
Ashimoto kara mind

Kikonasu watashi no
Arinomama ga
Special
Watashi dake no sutairu o mitsukedashitai dake
Wow that looks good on me

Aratana jibun no fashion
Step one kimeru style
I’m a limited edition
Mae e susumu Spotlight
Terasu konoRunwayo aruki dasou
Ansanburudoresu code
Yes slaying everyday with fashion

It ain’t the brand it’s all ’bout style
You gotta be limited edition
It ain’t the brand it’s all ’bout style
Look at my dress but focus on to me

Kagami no mae de change all night
Saishū chekku de feel the vibe
Hitotsuhitotsu ga
Tsunagaru chōwa

Kisekaeningyō
Fumidasu sekai wa
Special
Anata dake no sutairu o mitsukeru made try these on
Wow that looks good on you

Aratana jibun no fashion
Step one kimeru style
I’m a limited edition
Mae e susumu Spotlight (Only one runway)
Terasu kono Runwayo aruki dasou (Aruki dasou)
Ansanburudoresu code (Dress code)
Yes slaying everyday with fashion

Aratana jibun no fashion
Step one kimeru style
I’m a limited edition
Yes slaying everyday with fashion

Aratana jibun no fashion
Step one kimeru style
I’m a limited edition
Yes slaying everyday with fashion

Translation

Yeah
I can’t decide
On a total outfit coordination
Makes me want to throw everything off
I’m running out of time

Fresh vintage
My life never fades
The silhouette never disappears
From my feet up to my mind

The way I wear it
Just as I am
Is special
I just want to find a style that’s uniquely mine
Wow, that looks good on me

A new version of myself through fashion
Step one, decide the style
I’m a limited edition
Moving forward under the spotlight
Let’s start walking down this runway
Ensemble dress code
Yes, slaying every day with fashion

It ain’t the brand, it’s all ’bout style
You gotta be limited edition
It ain’t the brand, it’s all ’bout style
Look at my dress but focus on me

In front of the mirror, changing all night
Final check, feel the vibe
Each little piece
Comes together in harmony

Like a dress-up doll
The world I step into
Is special
Keep trying things on until you find your own style
Wow, that looks good on you

A new version of yourself through fashion
Step one, decide the style
I’m a limited edition
Moving forward under the spotlight (Only one runway)
Let’s start walking down this runway
(Dress code)
Yes, slaying every day with fashion

A new version of myself through fashion
Step one, decide the style
I’m a limited edition
Yes, slaying every day with fashion

A new version of myself through fashion
Step one, decide the style
I’m a limited edition
Yes, slaying every day with fashion

IVE “Fashion” Meaning

“Fashion” is an energetic pop track that turns style into a symbol of confidence, individuality, and self-expression. Rather than focusing only on clothes or trends, the song presents fashion as a way of showing the world who you truly are.

At its core, the track emphasizes authenticity. The lyrics suggest that real style comes from embracing yourself, not copying others or chasing brands. Phrases about treating yourself like a “limited edition” reinforce the idea that every person is unique and valuable in their own way.

Another major theme is confidence in everyday life. The song captures the relatable struggle of deciding how to present yourself, but transforms that uncertainty into empowerment. By styling themselves “their own way,” the narrator learns to move through life with boldness and self-assurance.

The lyrics also frame life as a personal runway. Instead of seeking approval, the song encourages listeners to confidently “walk” in their own direction, making their individuality the center of attention. This message aligns with IVE’s signature image of elegance, confidence, and self-love.

Musically, the high-tempo production and bright energy reinforce the feeling of stepping out with confidence. The upbeat rhythm creates a stylish, modern atmosphere that fits perfectly with fashion-forward visuals and youthful self-expression.

Ultimately, “Fashion” is about owning your identity expressing yourself freely, embracing what makes you different, and confidently shining in your own style.