K-pop girl group IVE has become the subject of an unexpected “anti-Japan” controversy following the release of their comeback trailer for the fourth mini-album IVE SECRET.

The August 8 trailer for Secret, Cupid included a brief scene where a paper crane burns — imagery that, in Japan, is widely recognized as a symbol of peace. Some Japanese netizens claimed the timing and visuals carried political undertones:

  • The trailer release was one day before the anniversary of the Nagasaki atomic bombing.
  • Japanese member Rei appeared wearing a shirt with “I’m sorry” printed on it.
  • The burning crane could be interpreted as disrespect toward Japan.

Anti-Korean YouTubers amplified the accusations, prompting calls from some viewers for the video’s removal, claiming a “lack of consideration for Japanese fans.”

However, domestic netizens pushed back, pointing out that in Korean culture, paper cranes are often romantic tokens rather than political symbols, and the T-shirt text was likely a simple fashion brand design.

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The controversy grew enough for the trailer’s cinematographer to respond directly on social media: “The burning crane was meant to represent the ‘evil Cupid’ disrupting love between couples. It’s a purely creative choice — no other meaning. Peace.”

As of now, the video has over 19,000 comments debating the issue. IVE is set to release IVE SECRET on August 25 with the title track XOXZ, marking their official comeback.

Sources: 네이트 뉴스