ITZY’s “THAT’S A NO NO” is an empowering dance-pop track from their IT’z ME album that serves as a witty, direct rebuttal to negativity and haters. The lyrics express confidence in brushing off unwanted opinions, telling critics that their attempts to make the members fall apart are useless “That’s a no no”.

Song Credits

  • Artist: ITZY
  • Album: IT’z ME
  • Released: March 9, 2020
  • Length: 3:01
  • Label: JYP Entertainment
  • Lyrics:  Shim Eun-ji, KASS
  • Producer: Shim Eun-ji, KASS, Ariowa Irosogie

ITZY “THAT’S A NO NO” Performance

ITZY “THAT’S A NO NO” Lyrics

ITZY “THAT’S A NO NO” Meaning

ITZY’s “THAT’S A NO NO,” from their IT’z ME album, is an empowering dance-pop track that delivers a confident response to criticism and negativity. The lyrics send a clear message that outside opinions and attempts to bring them down have no power over them. By repeatedly declaring “That’s a no no,” the song turns rejection of negativity into a bold and playful statement.

The track emphasizes self-confidence and independence, reflecting ITZY’s signature message of self-love and authenticity. Instead of trying to please critics, the lyrics highlight the importance of staying true to oneself and refusing to let others define personal worth or success.

Musically, “THAT’S A NO NO” combines an energetic beat with a catchy and memorable hook, reinforcing its empowering tone. The high-energy choreography and dynamic stage presence further amplify the song’s message, making it a performance-driven anthem about standing strong and confidently shutting down negativity.