It Takes Jennie Only 19s to Make This Item Sold Out
With just a 19-second video, Jennie turned LACEREMONIE's white zip-up jacket into a hot commodity, much to the brand's surprise
Jennie isn’t just a style icon but also possesses an undeniable soft power that shouldn’t be underestimated. Recently, she once again proved her influence by quickly selling out a white zip-up jacket from the Korean fashion brand LACEREMONIE. Notably, Jennie wore this jacket in her vlog during Paris Fashion Week, with her appearance lasting just 19 seconds.
The jacket, a collaboration between EMA and LCM, features incredibly cute cartoon patterns, perfectly suiting Jennie’s personality. Despite LACEREMONIE releasing this jacket in four different colors, it was the white one worn by Jennie that became the hottest item, causing fervor among Jennie’s fans who all wanted to own an item handpicked by the BLACKPINK’s main rapper. Everyone wanted to capture a “cheap moment” with the Korean IT Girl.
In response to the sudden high demand, LACEREMONIE announced a special pre-order session. They even decided to hide or delete other posts on Instagram, leaving only images of Jennie and the pre-order announcement. This can be seen as an endearing “honoring” of the global star.
