“Interesting” Vs. “Immersion got broken”… Viewers show mixed responses to PPL scenes in the drama “One Dollar Lawyer”

Netizens reacted to indirect advertisements that appeared in SBS’s drama “One Dollar Lawyer”.

The new episode of SBS’s “One Dollar Lawyer“, which aired on October 22nd, depicted Chun Ji-hoon (Nam Goong-min) taking charge of the used car fraud case.

On the broadcast, Baek Ma-ri (Kim Ji-eun) found out about the unfortunate past of when Chun Ji-hoon was a prosecutor and his father and fiancee were killed in his own case. When Chun Ji-hoon came to the office so Baek Ma-ri offered to make coffee.

However, Chun Ji-hoon, who felt Baek Ma-ri’s behavior somewhat strange, refused and said, “I’ll make it myself”. Later, in the coffee-making scene, Nam Goong-min stared at the camera and held the coffee stick up in an awkward way as if he was promoting the brand.

After drinking the coffee, Chun Ji-hoon said, “Well, this smells so good”. Baek Ma-ri asked back, “There’s no need to go to the cafe, right?”, drawing laughter.

Since then, PPLs such as the braised chicken franchise brand, healthy functional food brand, and grilled lamb intestines brand appeared on the screen one after another in one episode. 

Viewers’ reactions to the PPL scenes were divided. Netizens who shared the PPL video on the online community FM Korea commented, “If you’re going to do this, you should just step on another level to make it more interesting”, “That’s kind of new”, etc. However, many expressed their opposition to indirect advertisements, such as “Too obviously”, “It breaks my immersion in the drama”, etc.

Episode 10 of “One Dollar Lawyer” will air at 10 p.m on October 29th as the broadcast on October 28th was canceled due to a professional baseball match.

Source: Wikitree