ILLIT Leads K-pop’s New Generation With Unrivaled Achievements Of “Magnetic”
Girl group ILLIT, the youngest group of HYBE, has achieved remarkable results from their debut with the song “Magnetic”
Creating “Magnetic craze” right after their debut, ILLIT not only swept various Korean and overseas music charts but also proved themselves as a leading girl group of K-pop’s 5th generation.
“Record breaker” ILLIT’s unrivaled chart achievements
According to the UK Official Chart release on April 5th, ILLIT entered TOP 100 for the first time with the title track “Magnetic”. Taking only two weeks to enter the chart, ILLIT became the fastest K-pop artist to do that and showcased their huge potential. In addition, although ILLIT couldn’t make it to Billboard HOT 100, they successfully placed second on Billboard Bubbling Under Hot 100. In addition, the song “Magnetic” ranked No.8 and No.2 on Global 200 and Global (excl. US) charts, respectively, rising significantly from the previous week’s figures. Such achievements have certified ILLIT’s popularity in the global music market as a “record breaker”.
On Spotify, ILLIT also set a new record by entering Daily Top Song Global with “Magnetic” right on the release day and placed No.15 in the latest Weekly Top Song Global chart.
Aside from that, ILLIT is maintaining stable performances on Korean music charts, such as Melon, Bugs and Gennie. Especially, “Magnetic” even surpassed songs that have been ranking high for a long time like (G)I-DLE’s “Fate”, TWS’s “plot twist”, and BIBI’s “Bam Yang Gang”.
In terms of physical sales, ILLIT’s first mini album “SUPER REAL ME” already sold 38,056 copies in total, according to Hanteo Chart, surpassing the previous record for best-selling K-pop girl group’s debut album. In addition, the album even did well on Japan’s Oricon Weekly Album Rankings by placing No.3, and gained huge streams on QQ Music.
Concerns following expectations… ILLIT proves the power of music
ILLIT has been walking on a “flower road” ever since their debut. Because of their smooth beginning, ILLIT is receiving high expectations as the group that continues the success of HYBE’s junior groups LE SSERAFIM and NewJeans, giving the rookie group a considerable burden. In particular, many people have pointed out the similarity between ILLIT and NewJeans as both groups are pursuing the bright ‘high teen’ concept, unlike LE SSERAFIM, who stands out with their ‘strong, independent and fearless’ image. The question is how the junior group ILLIT will differentiate themselves from NewJeans.
6 months after the end of “R U Next”, ILLIT debuted amid both expectations and concerns. However, they succeeded in arousing attention with their lovely charms and a fresh atmosphere, unlike other girl groups that debuted at the same time. Through the 4 songs in their first album, ILLIT has conveyed their unique teenage emotions and introduced their own worldview. With its exciting beat, and catchy melody, properly targeting the music taste of listeners in this era, “Magnetic” quickly became viral and led to various challenges on short-video platforms such as TikTok.
As such, if ILLIT continues this momentum, they will definitely break more records later on. As the girl group is gradually building their fandom, they are expected to imprint their own color in the K-pop world, like their group’s name “a group that will become anything”.
