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Recently, HyunA received a lot of criticism from netizens for using a backpack with a sensitive design.  Specifically, in a series of photos posted on Instagram on January 14, Hyuna was wearing a neon pink bear-shaped backpack – reminiscent of the backpack in Balenciaga’s controversial photos, which is accused of sexualizing children. 

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HyunA in the new series of photos wore a pink backpack with a controversial design.  She is currently receiving intense criticism from netizens. 
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Notably, HyunA’s backpack is said to be very similar to the backpack that appeared in Balenciaga’s infamous photo shoot at the end of 2022
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Launching a set of promotional photos using children’s images, fashion brand Balenciaga received criticism.  The company is accused of sexualizing children by using a white bear bag, which is reminiscent of BDSM.
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Although the bag model Hyuna used was not Balenciaga’s, it accidentally recalled the fashion house’s scandal.  Below Hyuna’s Instagram post, people have left a lot of negative comments about her
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It is known that the backpack that Hyuna wore in the photo comes from the Dolls Kill brand.  Many people believe that although Hyuna does not directly use products from Balenciaga, the female singer must not use a backpack that is reminiscent of Balenciaga’s scandal. 
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The Dolls Kill brand has faced many controversies, such as copying ideas, using vulgar/racist artwork…
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This is not the first time Hyuna has used products from Dolls Kill.  And she’s not the only Kpop idol to do this.  Many other idols have also worn Dolls Kill outfits on stage but these designs are generally safe and not controversial.

Source: K14