HYBE has officially introduced TUIDE, the first girl group from its newly established label ABD, marking another expansion of the company’s multi-label strategy. The seven-member act is scheduled to make its official debut in the second half of 2026, joining the increasingly competitive landscape of rookie K-pop girl groups.

On July 20, ABD opened its official social media channels and released TUIDE’s first logo motion video, offering fans a glimpse of the group’s identity ahead of its debut.

The animation features different colors flowing together like waves before blending into a new shade, symbolizing the group’s vision of creating something unique through harmony and change.

The group’s name, TUIDE, is derived from the phrase “Tune the Tide.” According to the label, the name reflects the members’ ambition to create their own trends and embrace change while developing music and performances that represent their collective identity. TUIDE consists of seven members: Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani.

ABD says the group will focus on highlighting each member’s individuality while delivering synchronized performances built on strong teamwork and musical harmony.

TUIDE is the inaugural artist under ABD, HYBE’s newest subsidiary label. The label’s name stands for “A Bold Dream,” reflecting its goal of pushing beyond conventional boundaries and exploring new creative possibilities within K-pop. TUIDE serves as ABD’s first major project since the label’s launch.

The group’s overall production is overseen by Han Sung-soo, who serves as Master Professional (MP) for the project. Han Sung-soo has built a notable reputation in the K-pop industry, having contributed to the success of groups including: SEVENTEEN, After School, IZ*ONE and TWS. His involvement has heightened anticipation for TUIDE’s official debut.

With the K-pop industry continuing to welcome a new wave of rookie girl groups, TUIDE is already attracting attention as HYBE’s first girl group under the ABD label.

Backed by HYBE’s global infrastructure and Han Sung-soo’s production experience, expectations are high to see how the group will distinguish itself in an increasingly crowded market when it debuts later this year.

Sources: Daum | 스타투데이