HYBE gained 170 billion won last year with NewJeans and LE SSERAFIM alone

According to Money Today’s report on March 18th, ADOR, an agency under HYBE, recorded sales of 110.283 billion won in 2023.

This marks a staggering increase of 491.8% compared to the previous year, with a net profit of 26.534 billion won. Since ADOR’s only artist is NewJeans, it is reasonable to consider that the revenue earned is from NewJeans.

Besides, LE SSERAFIM’s agency Source Music saw its revenue surge to 61.1 billion won, a 167.3% increase from the previous year.

It recorded a net profit of 12.169 billion won, successfully turning into profit-making.

NewJeans, which debuted in 2022, achieved hundreds of millions of streams from their debut song “Hype Boy”. Including “Hype Boy”, “OMG” and “Ditto”, they have three songs with over 500 million streams.

Furthermore, their album sales reached 4.26 million copies last year.

This is the fourth highest record among HYBE artists, following Seventeen with 16 million, BTS (solo) with 8.7 million and TXT with 6.5 million.

LE SSERAFIM also gained significant popularity upon debut.

Accordingly, Source Music’s revenue steadily increased from 3.676 billion won in 2021 to 22.855 billion won in 2022, and finally 61.1 billion won in 2023.

Their third mini-album’s title song “EASY”, released on Feb 19th, made a two-week consecutive appearance on the “Billboard 200” chart.

It proved its global popularity by securing the second position on “Top Album Sales”, “Top Current Album Sales” and “World Albums”.

HYBE also achieved a significant milestone last year as the first entertainment company in Korea to surpass 2 trillion won in annual revenue.

As of 2023, HYBE recorded revenue of 2.1781 trillion won and an operating profit of 295.8 billion won.

This represents a 22.6% growth in revenue and a 24.9% growth in operating profit compared to the previous year, both reaching all-time highs.