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HYBE applied for trademark rights of the term “BORAHAE” created by BTS’s V but got rejected 

The Korean Intellectual Property Office refused to register HYBE’s trademark application for “BORAHAE”. 

Recently, in various online communities, a notice of rejection by the Korean Intellectual Property Office against HYBE’s application for trademark rights for the term “BORAHAE” has become a hot topic.

The notice was posted on October 4th. In the notice, the Korean Intellectual Property Office said, “BORAHAE is a newly coined term that was first used by V (Kim Tae Hyung) at BTS’s fan meeting on November 13, 2016. The trademark application for BORAHAE cannot be registered because it is against the law of good faith.”

BTS V

The Korean Intellectual Property Office pointed out, “V (at the time) referred to BORAHAE as ‘the meaning of trusting each other and loving each other for a long time like purple, the last color of the rainbow. The applicant (HYBE) is recognized to have applied for trademark rights even though they know it is a trademark used by others through contractual or business transactions such as partnership and employment.”

After V used it, “BORAHAE” became popular among ARMYs (BTS’s official fandom) around the world and has been used as a symbolic expression to refer to BTS.

BTS the fact music awards

However, in September 2020, La La Lees, a nail product brand company, was found to have applied for a trademark for “BORAHAE”, causing a controversy. HYBE eventually applied for the trademark of “BORAHAE” to the Korean Intellectual Property Office in June last year to protect the rights of their artists.

Source: nate

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