The girl group Hearts2Hearts has come under criticism following the release of their latest advertisement for the cosmetics brand barenbliss, with many viewers calling the concept “inappropriate.”
The commercial gained widespread attention shortly after its release but not in the way the brand expected. Online discussions quickly centered around the visual design featured in the advert, which many fans felt resembled explicit imagery.
Several posts shared on community platforms expressed discomfort, noting that the centerpiece of the advert allegedly looked “like a vagina.” Critics argued that such imagery was unsuitable for a campaign promoted by young idols.
One widely circulated post emphasized concerns about the group’s image and age. Users pointed out that the concept felt “inappropriate for a girl group,” particularly because some Hearts2Hearts members are still minors.
As the controversy continues to spread, many fans have urged both the brand and the group’s agency to reconsider the creative approach used in promotional materials, emphasizing the need to protect young idols from overly suggestive concepts.
At the time of writing, neither barenbliss nor the agency behind Hearts2Hearts has released a formal statement addressing the backlash.
Sources: Koreaboo
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