Hanbok designer reveals her brand saw a 4000% increase in sales after BLACKPINK’s MV came out 

Orders for modern hanboks were flooding in after BLACKPINK released “How You Like That” MV. 

On July 27th, in KBS 2TV’s entertainment program “Things Are Suspicious These Days”, hanbok designer Kim Danha, who created the modern hanboks won by BLACKPINK in “How You Like That” MV, made a guest appearance and drew attention.

Kim Danha said, “The most well-known pieces (from the hanboks I made) are the costumes in BLACKPINK’s MV. They received a good response from all over the world.”

She added, “When an order came in, the alarm would go off. But after BLACKPINK’s MV was released, the alarm went off without a break. It was the first time since I created the brand, and all the orders came from overseas.” 

Kim Danha continued, “(After BLACKPINK’s hanboks became a hot topic), our sales increased by 3000-4000% compared to before. I think I have used up all my lottery luck in life.”

Source: dispatch

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