Actress Han So Hee has been selected as the new model for soju brand “Chum Churum”.
On March 3rd, Lotte Chilsung Beverage announced, “We selected Han So Hee as a model for Chum Churum after judging that her sophisticated and bright image goes well with the product attributes.”
They also added, “We will carry out various marketing activities with Han So Hee to target the soju market and drinkers.”
Han So Hee is expected to contribute to building the image of the liquor brand that goes by the slogan “leave only soft joy”. In addition, an advertisement featuring Han So Hee will be released on the official channel of Lotte Chilsung Beverage on March 6th.
Funnily enough, Han So Hee previously revealed a hilarious anecdote related to drinking. On January 24th, the actress posted an SNS update of her daily life, and immediately became a hot topic.
In particular, Han So Hee published a photo and video of herself lying down drunk, along with the caption, “And I will never drink again”. The video also shows the actress lying on the floor outdoors while wearing sunglasses late into the night, making the public burst into laughter.
On the other hand, Han So Hee has solidified her acting career with notable appearances in “The World Of The Married”, “Nevertheless”, and “My Name”. She also showed off intense versatility by starring in all sorts of genres, from melodrama to action.
Source: Nate
