This year, the clock of the entertainment industry’s fashion scene ticked faster than ever. Celebrities, along with their hair, makeup, and styling teams, showcased a relentless symphony of new and cutting-edge fashion. Particularly in 2024, the emphasis on accentuating the body stood out prominently, from BLACKPINK’s Jennie’s underboob fashion to ITZY’s Yuna rocking low-rise pants that highlighted her hips.
Jennie: Breaking Stereotypes of Female Idols with Bold Exposure
BLACKPINK’s Jennie is no stranger to setting fashion trends. Her bold and body-positive choices have broken the traditional notions of demure and exemplary female idols.
Frequently donning underboob and sideboob-revealing outfits, Jennie has consistently pushed the envelope. A striking example is her 2022 photoshoot in Hawaii, where she wore a pink underboob top and low-rise skirt, marking the beginning of the underboob trend in Korea. While initially met with controversy, the style has gradually gained acceptance as a legitimate fashion statement, with other artists like HyunA and LE SSERAFIM’s Kim Chaewon following suit.
Jennie’s penchant for bold outfits extends to official appearances. She attended Jacquemus’ 15th-anniversary collection show in a backless dress with sideboob details and performed at Coachella in outfits that left little to the imagination, showcasing her confidence.
Even her approach to hip fashion is unapologetic. From micro skirts barely a handspan long to dresses with open sides that reveal her hip lines, Jennie continues to command attention. Her bold looks at the Chanel 2025 S/S Ready-to-Wear Show and in the music video for her solo single “MANTRA” solidified her reputation as a fearless fashion icon.
Hyorin: Taking Chest Exposure to the Next Level with Sternum Tattoos
Hyolyn, a former member of SISTAR turned soloist, is another artist unafraid of pushing boundaries. Known for her large cross-shaped sternum tattoo, which she got to cover a childhood scar from cancer surgery, Hyolyn has transformed what was once a source of insecurity into her signature charm.
Her fashion choices emphasize her tattoo, often featuring outfits that expose her sternum and midriff. From the bikini looks in her “iCE” album concept photos to the vacation-inspired outfits of her latest single “Wait,” Hyorin’s unique style amplifies her sultry and empowering image. Coupled with her husky voice, powerful dance moves, and bronzed skin, she epitomizes confidence and individuality.
Yuna: Debunking Hip Pad Rumors with Confidence in Her Natural Curves
ITZY’s Yuna has become synonymous with her stunning hip line, frequently making headlines for her enviable figure. Despite rumors of using hip or volume pads, Yuna silenced critics with her performance at the 2022 KBS Song Festival, where she donned low-rise jeans for a remake of Lee Hyori’s “U-Go-Girl,” highlighting her natural curves.
Since then, Yuna has embraced low-rise fashion and proudly accentuates her waist-hip ratio both on and off stage. Her confident poses and outfits have even drawn playful teasing from her bandmates, who joke about her exaggerated posture, but Yuna remains unfazed, proving she is indeed “born to be an idol.”
In 2024, female stars like Jennie, Hyorin, and Yuna have redefined the boundaries of women’s fashion, blending boldness, body positivity, and individuality into iconic trends that continue to captivate fans and set the stage for future style revolutions.