The former leader of the group IZ*ONE and now a solo artist, Kwon Eunbi, is continuing her successful career with her song ‘Underwater’.
Released in October of last year, Kwon Eunbi‘s 3rd mini album titled ‘Lethality’ saw its title track ‘Underwater’ rise on the reverse charts of various music platforms on August 26th. The music video also achieved over 12 million views, showcasing its immense popularity.
Since its release in December of last year, ‘Underwater’ steadily climbed the charts on various music platforms, creating a new trend of reverse popularity within the music industry.
Through numerous web entertainment appearances, Kwon Eunbi displayed her entertaining skills, generating explosive reactions and solidifying her position as the next-generation entertainment queen. Videos of her appearances, along with various stage performances of ‘Underwater’, rapidly spread through algorithms, leading to a reevaluation of her talent.
Furthermore, Kwon Eunbi’s captivating presence on the stage of the largest domestic music festival, ‘Waterbomb’, in June, presented a sexy and dynamic performance fitting for the summer festivities. Her enchanting demeanor on the Waterbomb stage, combined with her unwavering live performances and the refreshing energy of her explosive performances, garnered millions of views and stirred up discussions once again.
As a result, ‘Underwater’ achieved yet another reverse popularity phenomenon on various music platforms, and Kwon Eunbi was crowned with distinctive titles like ‘Hot Summer Queen’, ‘Waterbomb Goddess’, and ‘Reverse Popularity Icon’, solidifying her as an icon of the summer season. The song’s lyrics metaphorically compare intense desires towards a loved one to the depths of the sea, and its splendid choreography, which depicts the deep ocean, was highly praised and regarded as a perfect fit for the water-themed festival, Waterbomb.
On the 2nd of this month, Kwon Eunbi released her first single, ‘Flash’, and made a comeback to the music scene. ‘Flash’ achieved remarkable success, ranking within the top 10 of the iTunes K-pop Top Songs chart in 11 countries and regions upon its release. Additionally, she secured her first music show win as a solo artist on SBS M’s ‘The Show’, maintaining the momentum of her reverse popularity.
Apart from her main role as a singer, Kwon Eunbi has been actively engaging in various fields including entertainment shows, radio, advertisements, and photoshoots. She is in high demand, receiving invitations as the top choice for university festivals, various festivals, events, and content. Her busy days are a testament to her exceptional domestic and global popularity, showcasing her powerful presence as a leading figure in the industry.
