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“From 300,000 won to 600 million won”… The “Street Woman Fighter” dancer who made a fortune in business

Simeez, the youngest member of dance team Lachica, revealed her life as a businesswoman.

Channel A’s “Wealthy People” (literal translation), which aired on April 2nd, introduced the story of Simeez, who became the CEO of a brand with annual sales of 600 million won through her shoe business.

Simeez
Simeez

Team Lachica, who caused a dance craze close to syndrome in 2021, is a representative dance team in Korea that created numerous addictive point dances by participating in the choreography production of K-pop singers such as BoA, Hyoyeon, Chungha, Twice and aespa.

Simeez
Simeez

However, Simeez had another job. It was the shoe business. Although it has only been 4 years since it was launched in Korea, it has been receiving constant love calls not only from department stores but also from overseas.

Simeez
Simeez

On the show, Simeez said, “I got a lot of questions from dance students like ‘Where do you buy heels?’ I felt uncomfortable introducing shoes to students just because I wore them. So, if this is the case, I thought I would make it and sell it properly.”

Simeez
Simeez

She added, “The initial capital was 300,000 won. It was good. I went to Dongdaemun Market and found it by thoughtlessly trying on decent shoes. At first, I took a picture of it with my cell phone camera and uploaded it. As orders increased, I thought I should do various developments so that I wouldn’t disappoint customers, and I requested design in earnest.”

Source
Daum
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