Alongside BLACKPINK, the 2023 Coachella is also the first time an Indian artist graced the stage.
With BLACKPINK’s performance blowing up on the Internet, music festival Coachella has been the talk of town. However, when browsing the official Instagram account of Coachella, audiences notice a peculiar detail. In particular, the highest-viewed performance on this platform doesn’t belong to BLACKPINK nor Western stars like Billie Eilish, Frank Ocean, or Bad Bunny, but is actually the stage of an Indian artist!
Specifically, the performance of Indian singer Diljit Dosanjh has garnered 25.8 million views on Instagram reels, while the performances of other famous artists have significantly lower, with BLACKPINK at 6 million, Bad Bunny at 1.9 million, and Billie Eilish at 2 million. At the same time, Diljit’s performance has received over 1 million interactions, also surpassing many international artists.
It is also known that Diljit Dosanjh’s stage was held in the Sahara stage, not the Coachella stage. In the video published by Coachella on their social media account, the Indian singer is performing a song in his native language, with the characteristic melody of his country.
Not all audiences understand what Diljit was singing, yet music truly has no borders, and the crowd can easily jam to the catchy melodies, captivating sounds, and the singer’s passion. It also helps that Diljit has a confident performance style and impressive fashion sense, reflecting the essence of his country.
Diljit Dosanjh, born in 1984, is a famous Indian singer, actor, and film producer. In both music and film, he has achieved not only domestic success but also international fame. The media also rates his live performances as very attractive, and he has toured in many places in Europe. In 2016, the artist even “sold-out” two shows at the “legendary venue” Wembley Arena.
At Coachella 2023, he also became the first Indian artist and the first Punjabi-speaking artist (a language spoken in India and Pakistan) in history to perform at Coachella. It is not difficult to see that with this unique background, Diljit receives significant love from a large audience at home – those who could not attend his live performance at Coachella and thus, show support on social media platforms.
Although Diljit has an outstanding presence on Instagram, on Coachella’s TikTok account, his performance recorded around 500,000 views, while BLACKPINK’s performance attracted more than 660,000 views (As of April 18th). On the other hand, the hottest stage on TikTok belongs to Billie Eilish, with 6.2 million views.
Source: k14
