K-Pop

Fans Are Shocked At How Cheap CUBE Is As (G)I-DLE Has To Pay 550 Million Won, Half Of “Super Lady” MV Making Fee

Recently, (G)I-DLE returned with studio album “2” and the MV for the title “Super Lady.” Despite being a “perfect all kill” group, (G)I-DLE’s achievements on music charts in this comeback have decreased. However, the “Super Lady” MV is still the most invested production in the group’s career. Group leader Soyeon once shocked netizens by revealing that the MV filming cost was up to 1.1 billion won. Not only is it (G)I-DLE’s most expensive MV, Super Lady is also in the top 5 most expensive MVs of all Kpop.

(g)i-dle thumbnail

The finished MV makes viewers satisfied with the design, set, powerful dancers, which all exude the glamorous vibe. The scenes create an overwhelming feeling with silver tones that highlight the luxurious spirit of the “super ladies”. In addition to the strong warrior spirit, the 5 members of (G)I-DLE also pulled off 5 sophisticated concepts, requiring high styling and costumes, including Athena (Soyeon), Medusa (Minnie), Cruella (Yuqi), Cleopatra (Miyeon) and Marie Antonetta (Shuhua).

Some scenes of the MV remind viewers of Taylor Swift’s “Look what you made me do” or Red Velvet’s “Bad Boy.” Not to mention, the grand scene at the end of the MV also gathered up to 600 people (100 dancers and 500 supporting actors), highlighting the grandeur. Because of the meticulousness and detail of each frame, it is understandable that the MV for “Super Lady” can cost up to 1.1 billion won.

red velvet

Contrary to the usual process in which the agency pays for the MV cost, half of the cost of making the “Super Lady” MV (550 million won) was paid by (G)I-DLE members themselves. This revelation caused CUBE to face a lot of criticism from the fan community. In recent years, (G)I-DLE has been the most prominent group under CUBE. This comeback, the group also achieved good sales with 1.8 million pre-orders. The fact that the company let the artists pay the MV making fee of 550 million was considered “cheap” and stingy, as fans claim.

Source: K14

Back to top button