China has ended a more than three-year ban on Marvel Studios’ movies. This is considered a big turning point.
On January 18, Euronews reported that Marvel and Disney producers can now breathe a sigh of relief as China has ended a three-and-a-half-year ban on all Marvel movies.
In more than three years from 2019, Marvel Studios’ movies are returning to theaters in China, starting with “Black Panther: Wakanda Forever” and “Ant-Man and the Wasp: Quantumania”. Both are set to be released after the Lunar New Year.
This is the first time Marvel has released its movies in the world’s second-largest theater market since “Avengers: Endgame” and “Spider-Man: Far From Home” in 2019.
Previously, the Marvel movies banned from getting released in China included “Black Widow”, “Spider-Man: No Way Home”, “Eternals”, “Shang-Chi and The Legend of the Ten Rings”, “Doctor Strange in the Multiverse of Madness”, and “Thor: Love and Thunder”.
Film distributors in China never gave a clear explanation for the ban on Marvel films. However, the media speculated that the reason came from the US-China trade war tension.
In addition, the prioritization of China’s domestic film industry and censorship violations of individual films are also considered important reasons. For example, in “Doctor Strange in the Multiverse of Madness” and “Thor: Love and Thunder”, there are some LGBTQ scenes that are considered inappropriate for Chinese culture.
The fact that Marvel movies are coming back to Chinese cinemas is a big deal to Marvel Studios. So far, China has been considered a fertile market for all Hollywood studios, including Marvel.
Before “Black Panther: Wakanda Forever” and “Ant-Man and the Wasp: Quantumania”, “Avatar: The Way of Water” was released in China. James Cameron’s work is considered the turning point for Hollywood films and as a promise that in the future, Hollywood blockbusters will make banks at the Chinese box office.