China’s top internet regulator has issued a sweeping ban on three categories of sexualized content in group livestreams, declaring all “vulgar” behavior used to coax viewers into tipping as illegal.
From revealing outfits and staged “steamy” moments to exaggerated moans, China’s group livestream format known as tuanbo is now under heightened scrutiny. Authorities have prohibited any sexually suggestive tactics meant to entice viewers to spend money.
In a regulation announced on November 26, the Cyberspace Administration of China (CAC) stated that group streamers are forbidden from using “vulgar content to solicit tips,” “vulgar punishments to force tipping,” or “vulgar ranking–tip games.” According to Sixth Tone, the agency has already removed nine accounts under the new rules.
Tuanbo has exploded in popularity across Chinese short‑video platforms over the past year. Official data shows roughly 8,000 tuanbo rooms livestream daily, up more than 20% from 2024. Industry revenue is projected to surpass 15 billion yuan (USD 2.1 billion) this year.
These livestreams often involve scripted interactions such as “PK” battles, where groups dance, compete, or perform scenarios to climb the ranking board and attract virtual gifts.
Although platforms have introduced restrictions Douyin banned revealing clothing and excessive beauty filters in July and rolled out anti‑tipping measures in October sexualized content has continued to flourish.
The new CAC rules specifically outlaw “vulgar punishments,” such as streamers slapping their thighs or buttocks, shocking each other with electric devices, or performing risqué acts to push viewers into gifting. The agency also banned “gift ranking battles,” where audiences compete to tip the most, often displayed through public spending charts or close-up shots of performers’ bodies.
Violators may face reduced visibility, room suspension, demonetization, or permanent bans. Douyin reported that it penalized over 1,200 tuanbo accounts in the past year for vulgar content and ended partnerships with 12 associated MCN companies.
Zheng Ning, Director of Law at the Communication University of China, told local media that some MCN companies deliberately design sexualized scripts and manipulate viewership “purely for profit.”
In an effort to reshape the sector, the China Association of Performing Arts and Douyin have launched a “Tuanbo Quality” initiative, aiming to establish over 100 standardized, high‑quality group livestream teams by the end of 2025.
Sources: Znews
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