BTS’s Jin took 1st place, followed by fellow member Jimin and Kang Daniel.
As a result of big data analysis of boy group member personal brand reputation in November 2022, BTS’s Jin took 1st place, BTS Jimin came in 2nd place and 3rd place belonged to Kang Daniel.
The Korea Corporate Reputation Research Institute extracted 108,235,593 brand big data of 703 individual boy group members from October 19th to November 19th to analyze their brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index. Compared to 104,145,906 boy group personal brand reputation big data last October, it increased by 3.93% this month.
Top 30 in November boy group member brand reputation is Jin of BTS, Jimin of BTS, Kang Daniel, Jungkook of BTS, Eunwoo Cha of Astro, V of BTS, Chani of SF9, Suga of BTS, RM of BTS, Park Jihoon, EXO’s Baekhyun, Big Bang’s G-Dragon, BTS’s J-Hope, WINNER’s Song Mino, Treasure’s Bang Yedam, Ong Seongwoo, Super Junior’s Kyuhyun, Big Bang’s Taeyang, SHINee’s Minho, Highlight’s Yoon Doojoon, Kim Jaehwan, TVXQ’s Max Changmin, Wanna One’s Hwang Minhyun, Super Junior’s Heechul, SHINee’s Key, Winner’s Jinwoo, BTOB’s Yook Sungjae, NCT’s Jaehyun, Highlight’s Yang Yoseop, and Winner’s Kang Seungyoon, in this order.
BTS Jin’s brand, which ranked first, was analyzed to have a brand reputation index of 6,436,711, with a participation index of 675,741, a media index of 615,959, a communication index of 1,179,231, and a community index of 3,965,781. Compared to October’s brand reputation index of 2,556,070, it rose by 151.82%. The positive-negative rate analysis of Jin’s brand was 83.67%.
BTS Jimin’s brand in 2nd place was analyzed to have a brand reputation index of 6,164,948, a participation index of 600,996, a media index of 563,230, a communication index of 2,426,005, and a community index of 2,574,716. Compared to October’s brand reputation index of 5,618,402, it rose by 9.73%.
In third place, Kang Daniel’s brand was analyzed to have a brand reputation index of 5,903,575, with participation index of 1,390,592, media index of 1,303,200, communication index of 1,393,112, community index of 1,816,670. Compared to October’s brand reputation index of 3,605,364, it rose by 63.74%.
BTS Jungkook’s brand in 4th place was analyzed to have a brand reputation index of 5,761,641 with participation index of 352,124, media index of 323,885, communication index of 2,749,780, community index of 2,335,851. Compared to October’s brand reputation index of 4,853,959, it rose by 18.70%.
In 5th place, ASTRO Cha Eunwoo’s brand was analyzed to have a brand reputation index of 4,997,134 with the participation index of 1,216,333, media index of 1,081,165, communication index of 1,139,621, community index of 1,560,014. Compared to October’s brand reputation index of 4,172,099, it rose by 19.78%.
Source: Daum.
