BTS topped the January Boy Group Brand Reputation Ranking, followed by No.2 NCT and No.3 SEVENTEEN

The Boy Group Brand Reputation Ranking in January 2023 has been released.

The Korea Corporate Reputation Research Institute analyzed 64,874,617 boy group brand big data measured from December 7, 2022 to January 7, 2023 to analyze the boy group brand participation index, media index, communication index, community index was measured. Compared to last December’s brand big data of 53,254,856, it increased by 21.82%.

bts thumbnail

The BTS brand, which ranked first in the boy group brand reputation, was analyzed as a brand reputation index of 10,103,467, with a participation index of 514,572, a media index of 3,324,419, a communication index of 2,651,585, a community index of 3,612,890. Compared to last December’s brand reputation index of 12,276,480, it fell by 17.70%.

NCT

The second place, the NCT brand, was analyzed as a brand reputation index of 5,087,767 with a participation index of 136,384, a media index of 1,078,024, a communication index of 1,609,371, a community index of 2,263,989. Compared to last December’s brand reputation index of 2,218,616, it rose by 129.32%.

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In third place, the Seventeen brand was analyzed with a brand reputation index of 3,595,017, with a participation index of 239,956, a media index of 1,359,541, a communication index of 681,878, and a community index of 1,313,643. Compared to last December’s brand reputation index of 3,805,885, it fell by 5.54%.

Top 30 of the boy group brand reputation ranking in January 2023 are as follows:

  1. BTS
  2. NCT
  3. Seventeen
  4. Super Junior
  5. EXO
  6. Stray Kids
  7. The Boyz
  8. BTOB
  9. Astro
  10. BIGBANG
  11. ENHYPEN
  12. TOMORROW X TOGETHER
  13. TREASURE
  14. SHINee
  15. ATEEZ
  16. Monsta X
  17. Winner
  18. Infinite
  19. Pentagon
  20. Highlight
  21. YOUNITE
  22. Shinhwa
  23. VIXX
  24. Wanna One
  25. 2PM
  26. SF9
  27. Tempest,
  28. Block B
  29. TVXQ
  30. Golden Child

Source: Daum

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