HYBE LABELS’ first teaser for BTS‘ upcoming single “NORMAL” has gone viral for its unconventional concept. The short clip opens with all seven BTS members standing side by side at urinals in a men’s public restroom. As the camera pans across the line of urinals, the members continue singing while facing the wall, creating a deliberately unexpected and comedic visual.
Many fans applauded the group’s willingness to experiment with fresh concepts rather than relying on conventional K-pop visuals.
Not everyone responded positively to the teaser. Some viewers criticized the use of restroom-related imagery, describing the concept as strange or inappropriate for a BTS music video. Others posted negative comments using the visuals to mock the group.
At the same time, many fans defended BTS, arguing that the teaser’s unconventional approach was intentional and reflected the group’s signature creativity and willingness to challenge expectations.
Another point of discussion emerged as some social media users claimed parts of the teaser reminded them of scenes from GD&TOP’s 2015 track “ZUTTER.” The comparisons largely centered on similarities in the unconventional aesthetic and certain visual motifs.
However, these comparisons remain opinions shared by some viewers online. There has been no official statement or evidence indicating that BTS or the production team copied elements from “ZUTTER.”
Despite the criticism, many fans welcomed the teaser’s unexpected direction. Supporters described the concept as:
- Refreshingly different from typical K-pop music videos
- Humorous and unpredictable
- A sign that BTS continues to explore new artistic styles
Many also expressed excitement to see how the full music video will expand on the teaser’s unusual concept.
As with many high-profile BTS releases, the teaser has generated significant online conversation before the music video has even premiered.
Whether praised for its originality or criticized for its unconventional visuals, the teaser has successfully sparked curiosity, with fans eager to discover the complete story behind “NORMAL.”
Sources: Koreaboo
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