The Korea Reputation Research Institute has released the August 2025 Boy Group Member Brand Reputation Rankings, with BTS’s Jin taking the top spot, followed by BIGBANG’s G-Dragon and ASTRO’s Cha Eun-woo.
The analysis was based on 87,691,981 pieces of big data collected from July 16 to August 16, 2025, covering 755 individual boy group members. Metrics such as participation, media exposure, communication, and community indices were used to determine rankings. Compared to July’s data, brand big data increased by 3.29%.
Top 5 Rankings (August 2025)
- BTS Jin – Brand Reputation Index: 4,961,133 (+3.54% from July)
- BIGBANG G-Dragon – Brand Reputation Index: 4,414,777 (+3.25%)
- ASTRO Cha Eun-woo – Brand Reputation Index: 4,390,489 (+4.69%)
- BTS Jimin – Brand Reputation Index: 4,385,053 (−18.03%)
- BTS V – Brand Reputation Index: 3,926,662 (+36.18%)
Other notable names in the top 30 include BTS Jungkook, TVXQ’s Yunho, RIIZE’s Wonbin, Wanna One’s Kang Daniel, and EXO’s Baekhyun.
Expert Analysis
Gu Chang-hwan, head of the Korea Reputation Research Institute, noted:
“BTS Jin ranked first in August’s boy group member brand reputation rankings. Compared to July, brand consumption rose 21.19%, brand issue decreased 0.45%, communication fell 5.75%, while brand diffusion increased 5.33%.”
This marks another milestone for Jin, who continues to maintain strong influence even while serving in the military. Meanwhile, G-Dragon’s global tour and Cha Eun-woo’s rising popularity in acting and endorsements secured their high ranks.
Sources: nate
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