BLACKPINK’s Lisa surpassed aespa’s Winter to top the “January Girlgroup Member Brand Reputation”

BLACKPINK’s Lisa topped this month’s “Girlgroup Member Brand Reputation.”

The Korea Corporate Reputation Research Institute extracted 97,734,950 brand big data of 579 individual girl groups from the 16th of last month to today (Jan 16) to analyze consumer behavior for girlgroup members’ brands. The analysis items are participation index, media index, communication index, community index, and brand reputation index. Compared to 55,348,097 units of big data of girlgroup members’ brands in December 2021, it increased by 76.58%P.

According to the results of “January Girlgroup Member Brand Reputation” released on January 16th, BLACKPINK’s Lisa, aespa’s Winter, and BLACKPINK’s Jennie were ranked first to third. 

Lisa’s brand, which ranked first, was analyzed to have a brand reputation index of 3,828,941 with the participation index of 247,007, media index of 754,096, communication index of 1,253,839,  community index of 1,573,999. Compared to the 2,002,939 brand reputation index in December, it rose 91.17%P.​​

Winter’s brand, ranked second, was analyzed to have a brand reputation index of 3,492,009 with the participation index of 1,171,109, media index of 449,473, communication index of 513,984, community index of 1,357,443. Compared to the brand reputation index of 2,290,901 in December, it rose 52.43%P.​

Jennie’s brand, which ranked third, was analyzed to have a brand reputation index of 3,397,512 with the participation index of 264,403, media index 577,441, communication index of 1,233,032, community index 1,322,635. Compared to her 2,642,950 brand reputation index in December, it rose 28.55%.​​

On this day, the head of Korea Corporate Reputation Research Institute said, “Lisa’s brand, which ranked No. 1 in the individual brand reputation of girl groups in January 2022, showed high ‘breakthrough, beautiful, lovely’ in link analysis, and ‘Lalisa, MONEY, and solo songs’ were analyzed high in keyword analysis.”

The Korea Corporate Reputation Research Institute measures and announces the brand reputation index through big data reputation analysis of domestic brands.

Check out the Top 30 below:

1. BLACKPINK’s Lisa
2. aespa’s Winter
3. BLACKPINK’s Jennie
4. aespa’s Karina
5. Girls’ Generation’s Taeyeon
6. Girls’ Generation’s YoonA
7. BLACKPINK’s Jisoo
8. Red Velvet’s Joy
9. aespa’s Giselle
10. Apink’s Son Naeun
11. aespa’s Ningning
12. Red Velvet’s Irene
13. Red Velvet’s Wendy
14. IVE’s Leeseo
15. Girls’ Generation’s Yuri
16. Red Velvet’s Seulgi
17. Girl’s Day’s Hyeri
18. Girls’ Generation’s Hyoyeon
19. DIA’s Somyi
20. MAMAMOO’s Wheein
21. Oh My Girl’s Arin
22. TWICE’s Jeongyeon
23. BLACKPINK’s Rosé
24. EXID’s Hani
25. TWICE’s Mina
26. IVE’s Jang Wonyoung
27. Red Velvet’s Yeri
28. CLC’s and Kep1er’s Choi Yu Jin
29. Girls’ Generation’s Seohyun
30. MOMOLAND’s JooE