“BLACKPINK The Game”, based on BLACKPINK, has gained traction in Southeast Asia after its release.
According to the data analysis by Sensor Tower released on May 21st, the puzzle-solving game “BLACKPINK The Game”, developed by TakeOne Company, succeeded in garnering attention of Korean and foreign users.
“BLACKPINK The Game” was released in regions around the world on May 18th, and has landed in the top 5 popular downloaded apps in about 10 regions for a short period of time after its launch.
In particular, the game also ranks first in the two major markets in the Philippines, and continues holding a stable position in other Southeast Asian countries such as Singapore and Indonesia.
For the most part, BLACKPINK’s global awareness and the easy, simple gameplay contribute to the game’s initial success.
“BLACKPINK The Game” emphasized users’ experience and the ensuing challenges of becoming a producer for BLACKPINK. The game’s notable features include (1) collecting, leveling up, and upgrading exclusive photos and videocards, (2) simulating the tasks of managing members and growing a company, and (3) joining a space called BLACKPINK WORLD where users can interact in real-time.
Moreover, TakeOne Company also emphasizes BLACKPINK’s exclusive live-action content and various experiences of playing as 3D versions of BLACKPINK members.
Regardless of gameplay, some users state that TakeOne Company’s promotional marketing strategy has a positive effect on attracting users at the beginning of the service.
Source: ZDNET Korea
