BLACKPINK ranked first in the brand reputation ranking for advertisement models in May 2023.
On May 18th, the Korea Corporate Reputation Research Institute announced the brand reputation ranking for advertisement models in May 2023.
BLACKPINK, which took first place, was analyzed to have a brand reputation index of 1,635,215.
Goo Chang Hwan, director of the Korea Corporate Reputation Research Institute, said, “In the link analysis of BLACKPINK, ‘release, support, promote’ ranked the highest, and in the keyword analysis, ‘Busan EXPO, aircraft, wrapping’ ranked the highest.”
He added, “The analysis of positive/negative ratio for BLACKPINK showed a positive ratio of 87.95%. The brand consumption increased by 6.08%, the brand issue increased by 73.09%, the brand communication increased by 1.34% and the brand spread decreased by 11.73%.”
NewJeans, which recorded a brand reputation index of 1,600,113, ranked second, and Lim Young Woong ranked third with a brand reputation index of 1,559,416. They were followed by Son Heung Min, BTS, IVE, Yoo Jae Suk, Son Seok Koo, Cha Eun Woo, Gong Yoo, Kim Ho Joong and Park Seo Joon.
Source: Daum
