On September 17, a post on the Korean forum Pann Nate highlighted how the Democratic Party’s TikTok page has been featuring BLACKPINK’s Lisa’s new song, “New Woman,” to support US President candidate Kamala Harris.
This strategy is part of the Democratic Party’s effort to enhance Kamala Harris’s public image. As the U.S. Vice President and the Democratic presidential candidate, Kamala Harris received significant praise for her performance in the debate on September 10, which emphasized her as a strong advocate for change.
The choice of Lisa’s “New Woman” is symbolic, as the song focuses on female empowerment and breaking societal barriers. Its themes of overcoming prejudices and fighting for justice align with Kamala Harris’s campaign message. By using this song, the Democratic Party aims to underscore Kamala Harris’s role as a transformative leader, reflecting the empowerment and resilience celebrated in Lisa’s music.
Netizens have expressed their opinions on this post:
- It’s very K-pop-like to dislike being associated with politicians. The reason Western audiences find K-pop stars’ indifference to social issues amusing is precisely this. However, Lisa’s involvement, which includes her challenge in the Asian-American market, is positive because it encourages young K-pop fans to take an interest in politics and promotes political engagement.
- As soon as I heard the lyrics of ‘New Woman,’ I thought of Kamala Harris. There seems to be a commonality in both being Asian women challenging mainstream American society.
- Some might view it negatively, but one thing is certain: when something like this happens, Lisa’s song and her visibility definitely rise. ‘New Woman’ is a good song on its own as well.
- With ‘New Woman’ being used for both the VMAs and presidential campaign promotion, it seems likely that the song’s ranking will rise. It’s a real shame that Lisa didn’t release it as a solo track.
Source: Pann Nate
