Lisa’s reputation skyrocketed not only as an idol but also as a representative of many high-end brands.
In the morning of March 14 (KST), Chivas announced Lisa, a member of BLACKPINK, as its new Asia Brand Ambassador. In the official Twitter post, Chivas said that Lisa is on a journey of unstoppable elevation – and it’s one she’s hustled hard for.
Chivas plans to launch a campaign to celebrate and develop those who are headed for success with Lisa to inspire the next generation of whiskey consumers around the world, through the new slogan “I RISE WE RISE “.
The brand explains that Lisa, who combines success and enthusiasm, will embody the spirit of Chivas and inspire new generation of Asian Scotch lovers.
Meanwhile, Lisa is very successful in her career as a Kpop idol and a representative of many brands. In 2021, she debuted as a solo singer and received much success with her fist album ‘LALISA’, through which Lisa’s global fame also skyrocketed. Currently, Lisa is the global ambassador of M.A.C, BVLGARI and Céline. In addition, she also signed many advertising contracts with many other brands in China.
