According to the Bangkok Post and other local outlets, the Tourism Authority of Thailand (TAT) announced on October 15 that Lisa will represent the nation as the face of its “Amazing Thailand” campaign, promoting the country’s rich culture and unique charm to the world.
The TAT projects that the campaign could bring in 5 to 10 million additional tourists by next year, strengthening Thailand’s global tourism appeal.
TAT Governor Thapanee Kiatphaibool praised the collaboration, calling it “a major milestone that will showcase Thailand’s beauty, diversity, and hospitality from a fresh perspective.” She added, “Lisa represents the essence of Thailand’s heritage, identity, and warmth.”
As the new ambassador, Lisa will highlight Thailand’s travel destinations, traditions, and cultural highlights, presenting the nation as a safe and world-class travel destination. The campaign also aims to encourage not only international tourism but domestic travel as well, helping to boost local economies across the country.
The Tourism Authority concluded, “We hope every Thai person will take pride in this partnership with Lisa and join us in promoting Thailand’s tourism together.”
Sources: Daum
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