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BLACKPINK Jisoo confirmed to be new Cartier Global Ambassador

BLACKPINK Jisoo is confidently taking the next steps in the fashion field

Cartier said on his official Instagram on the 25th (Korea Standard Time), “Cartier’s new global Ambassador Jisoo will join the Panthère community.”

He then asked, “Intuitive, creative and free-spirited, she has captivated an entire generation – who better than JISOO to embody the Cartier Panthère?”

This information makes fans happy and thinks that Jisoo has officially become the new ambassador of this high-end jewelry brand.

Cartier and Jisoo’s relationship dates back to June 2019. At that time, Jisoo showed her perfect match with Cartier jewelry products in a photo shoot for fashion magazine Harper’s Bazaar. Later, Jisoo, who has attended various Cartier events, was named the global ambassador representing the brand.

Jisoo is expected to start promoting the brand in earnest with prominent celebrities such as Annabelle Willis, Ella Balinska, Zhang Chen, Mariacalla Boscono, and Yasmin Charvi.

blackpink jisoo

Arnaud Carrez, the senior vice president of ‘Cartier’, expressed his affection for Jisoo by saying, “While envisioning the mood of Panthère, I instinctively thought of Jisoo. She is full of confidence and talent and is now afraid to show her capabilities to the world, and she acts as the voice of the new generation.”

It is known that Cartier is the only luxury watch and jewelry brand in the world that has been closely associated with royalty and celebrities since its inception. This is a long-standing brand that is loved by the royal family. This is also a jewelry brand that is always in the top 10 most expensive names in the world. The fact that a female Kpop idol has the honor of becoming a brand ambassador for this luxury name is a great pride for the fan community.

Source: Starlist

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