Recently, BLACKPINK’s Jennie confirmed to establish her label named ODDATELIER. Following this, Jennie has recently registered trademarks for her personal brand “JENNIE RUBY JANE” and her venture “ODDATELIER.” The trademark registrations encompass a wide range of business categories, reflecting JENNIE’s commitment to exploring diverse industries.

ODDATELIER Trademark Categories:
Under the “ODDATELIER” brand, JENNIE has registered trademarks across ten distinct categories, including a unique logo scheduled for release in December 2023. The registered categories showcase the brand’s versatility and aspirations:
- Cosmetics and Personal Hygiene (Category 03):
- Includes beauty products, hygiene items, perfumes, and essential oils.
- Science, Research, and Entertainment (Category 09):
- Encompasses scientific endeavors, research activities, visual and audio entertainment, as well as devices for sound/image processing and data handling.
- Precious Metals and Accessories (Category 14):
- Involves precious metals, alloys, diamonds, gemstones, and details of timepieces.
- Paper and Office Supplies (Category 16):
- Covers paper and cardboard products, office supplies (excluding furniture), artistic brushes, etc.
- Leather and Imitation Leather Goods (Category 18):
- Includes leather, imitation leather, tree bark, travel bags, pet carriers, and pet clothing.
- Clothing, Footwear, and Headgear (Category 25):
- Involves garments, shoes, hats, and other accessories.
- Lace, Ribbons, Embroidery, and Hair Accessories (Category 26):
- Comprises lace, decorative ribbons, embroidery items, clothing fasteners, hair clips, and wigs.
- Entertainment Devices and Toys (Category 28):
- Encompasses entertainment tools, toys, video game equipment, sports and fitness equipment, and decorative items for Christmas trees.
- Advertising and Business Management (Category 35):
- Includes advertising, business organization and management, and office arrangement.
- Education, Training, Arts, Sports, and Culture (Category 41):
- Involves educational services, training programs, arts and entertainment, and sports and cultural activities.
JENNIE RUBY JANE Trademark Categories:
For her personal brand “JENNIE RUBY JANE,” JENNIE has registered trademarks in nine categories, six of which overlap with “ODDATELIER.” The additional three categories demonstrate her wide-ranging business interests:
- Kitchen Tools, Brushes, and Glassware (Category 21):
- Involves kitchen utensils, brushes, glassware, ceramics, and earthenware.
- Coffee, Tea, Confectionery, and Spices (Category 30):
- Covers coffee, tea, cocoa, starch-based products, cereals, bread, pastries, chocolate, ice cream, and frozen food.
- Food and Beverage Services, Temporary Accommodation (Category 43):
- Encompasses food and beverage services and temporary lodging establishments.