articleK-Pop

Beating out both Seventeen and The Boyz, BTS once again win 1st place on the brand reputation chart for boy groups this month!

BTS took the top spot in the big data analysis of boy group brand reputation in September, beating out Seventeen and The Boyz.

The Korea Corporate Reputation Research Institute measured the participation index, media index, communication index, and community index for boy group brands through consumer behavior analysis of 64,687,855 boy group brand big data measured from August 10 to September 10. Compared with 59,275,122 brand big data in August, it increased by 9.13%.

Accordingly, the BTS brand, which ranked first in the boy group brand reputation, was analyzed with a brand reputation index of 9,734,185 as the participation index of 853,099, media index of 2,968,233, communication index of 2,873,496, community index of 3,039,358. Compared with the brand reputation index of 7,989,686 in August, it increased by 21.83%.

bts

In second place, Seventeen was surveyed with a brand reputation index of 4,745,420 as the participation index of 531,423, media index of 1,968,448, communication index of 945,601, community index of 1,299,948. Compared with the brand reputation index of 4,611,799 in August, it increased by 2.90%.

Seventeen

Taking the 3rd place, The Boyz brand showed a brand reputation index of 4,297,527 with a participation index of 252,423, a media index of 1,336,504, a communication index of 1,408,910, a community index of 1,299,690. Compared to the brand reputation index of 2,163,543 in August, it increased by 98.63%.

the boyz

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of big data analysis of boy group brand reputation in September 2022, the BTS brand ranked first. The boy group brand category increased by 9.13% compared to 59,275,122 brand big data in August. According to the detailed analysis, brand consumption decreased by 10.84%, brand issue increased by 3.69%, brand communication rose by 17.02%, and brand spread rose by 16.61%.”

“The BTS brand was highly analyzed for “Perform, Suspicious, Host” in the link analysis. In the keyword analysis, ‘expo, Busan concert, special military service’ were analyzed highly. In the positive-negative ratio analysis, the positive ratio was analyzed to be 67.09%. If you look at the detailed analysis of the brand reputation of BTS, brand consumption decreased by 1.86%, brand issue rose by 17.85%, brand communication rose by 49.20%, and brand expansion rose by 13.59%.”

Top 30 of this month is as follows:

  1. BTS
  2. SEVENTEEN
  3. THE BOYZ
  4. NCT
  5. MONSTA X
  6. Super Junior
  7. EXO
  8. WINNER
  9. ASTRO
  10. TXT
  11. SHINee
  12. BIGBANG
  13. ENHYPEN
  14. BTOB
  15. INFINITE
  16. Stray Kids
  17. Highlight
  18. 2PM
  19. ATEEZ
  20. Shinhwa
  21. Wanna One
  22. ONF
  23. Golden Child
  24. TVXQ
  25. VERIVERY
  26. TREASURE
  27. VIXX
  28. GOT7
  29. SF9
  30. PENTAGON

Source: Daum

Back to top button