On a recent Pann post titled “ But seriously, why can’t BABYMONSTER hit big?”, Korean netizens expressed their confusion over the YG rookie girl group’s lack of momentum.
“They’ve won on music shows, right?? Then why aren’t they more popular? With YG backing, good looks, and skills… it’s just weird how they don’t catch attention,” one user wrote.
The sentiment is shared by many commenters who noted how BABYMONSTER has all the right ingredients —visuals, performance, vocals, and high production values—but seems to be missing that viral spark that propelled other rookie groups like NewJeans or ILLIT into stardom.
Comments on Pann:
- “The song isn’t that good..”
- “There are too many members, and none have star power on Jennie’s level. Plus, their concept overlaps a lot with BLACKPINK, who are still active…”
- “When they’re all together, it just looks tacky.”
- “They’re all pretty, good at singing and dancing, and talented, but with so many members it feels a bit messy—like there’s no clear entry point for fans. Above all, the songs are weak. I thought they’d level up after ‘Drip,’ but then hearing ‘Hot Sauce’ was such a letdown ㅡㅡ If the group had been centered around Ahyeon and Luka (their visuals match well) with 4–5 members and better songs, they could’ve been huge.”
- “Watching them feels like they’re somewhere between hardworking and overwhelming.”
Indeed, BABYMONSTER’s digital presence is impressive . Their debut track, “SHEESH,” landed in Korea’s Circle Digital Chart Top 10 , and the group boasts over 9 million YouTube subscribers , earning them global praise as “YouTube monsters.”
As discussions continue, the public watches to see whether BABYMONSTER will grow into their potential or remain overshadowed in a crowded fourth-gen landscape.
Sources: Pann
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