“At Prada…” Yoo Jae Suk sums up luxury consumption “flex” in one word

Yoo Jae Suk revealed his thoughts on luxury consumption.

On February 7th, in the new video released on the YouTube channel DdeunDdeun, Yoo Jae Suk invited his best friends Ji Suk Jin and Kim Jong Kook to hold a talk show.

Yoo Jae-suk

The three talked about various topics without a break. Ji Suk Jin said, “I work hard, but at times when I think I haven’t given myself a gift in a while, then as a compensation…”  In response, Yoo Jae Suk and Kim Jong Kook teased Ji Suk Jin, “Don’t you buy quite a lot of luxury goods?”

Yoo Jae Suk expressed his belief, saying, “If you have the ability to buy (luxury goods) yourself, then you can buy it.”

Yoo Jae-suk
Yoo Jae-suk

Yoo Jae Suk took out his tie and introduced, “It’s been over 10 years since I bought this tie.” Yoo Jae Suk said the suit he wore to the shoot was not sponsored, but owned by him. He said he bought the tie at the Prada store more than a decade ago.

In particular, Yoo Jae Suk’s calm “flex” drew attention because it showed the psychology of consuming luxury goods. When Kim Jong Kook asked why he bought a tie from a luxury brand, Yoo Jae Suk replied, “I just bought it because it was pretty.”

Yoo Jae-suk
Yoo Jae-suk

When asked if he had any other luxury goods, Yoo Jae Suk said, “Yes, I have Gucci.” Kim Jong Kook and Ji Suk Jin did not stop teasing Yoo Jae Suk, saying, “It really doesn’t suit you.”

Kim Jong Kook is someone who rarely buys or wears luxury goods, so he showed his curiosity about luxury consumer sentiment to Yoo Jae Suk and Ji Suk Jin throughout, and persistently asked related questions to make everyone laugh. 

Source: Wikitree

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