ALLDAY PROJECT’s Annie, widely known as the eldest daughter of Shinsegae Group president Jung Yoo-kyung, is drawing attention for her unpretentious daily life.
As the granddaughter of Shinsegae Group’s honorary chairwoman Lee Myung-hee, Annie’s background alone sparked headlines even before her official debut. While many associate chaebol heirs with a glamorous and privileged image, Annie is proving otherwise by showing a relatable, down-to-earth side.
On September 24, ALLDAY PROJECT’s official YouTube channel released a video of Annie and fellow member Woochan volunteering at a dog shelter. Annie revealed, “I’ve been coming here even before my debut. Woochan has always asked me to bring him, so we finally came together today.”
Despite filming, Annie appeared bare-faced with her hair casually tied back, displaying natural charm rather than polished perfection. She was seen picking up an escaped puppy with a smile, feeding stray dogs, and cleaning cabinets without hesitation. When she noticed a worm while checking a dog’s paw, she laughed and asked Woochan to help remove it, adding to the candid atmosphere.
This is not the first time Annie’s daily life has been spotlighted. Back in July, she appeared on MBC’s The Manager, where she gave viewers a look at her dorm life. Instead of the extravagant lifestyle many expected from a chaebol family member, Annie impressed audiences with her approachable personality and relatable quirks—such as obsessively cleaning before accidentally scattering makeup powder all over the floor.
Beauty enthusiasts also noticed her love for skincare and cosmetics, as her vanity was filled with cushion foundations, sheet masks, and skincare essentials. Annie even shared, “I love beauty. Korean road shop brands are definitely the best.”
Fans have responded warmly to Annie’s sincerity and kindness, particularly her commitment to volunteer work. Comments included, “The more I get to know her, the more genuine she is,” “I love how human and approachable she feels,” and “Annie’s steady volunteer work shows her positive influence.”
By consistently showing her humble lifestyle and good deeds, Annie is breaking away from the “chaebol heiress” stereotype and narrowing the distance between herself and the public. Many are now curious about how her true image will continue to shine through as she pursues her career with ALLDAY PROJECT.
Sources: Nate
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