BLACKPINK burning luxury car is clearly not YG limit on making an MV
In recent years, because of poor business results and increasing equity loss, YG went from a blue-chip company to a mid-range company. Despite these financial difficulties, YG is still the top KPOP company in terms of investment in their idols’ MVs.
On February 11, Korean media outlets reported that YG had invested more than 500 million won for TREASURE‘s “JIKJIN” MV. For a group still considered as a rookie who does not yet have a large fan base, this is a huge number.
This is not the first time that YG has invested a huge amount of money in TREASURE. Right from its debut, TREASURE‘s MV for the song “BOY” has been reported by the media as the most expensive MV in Kpop history. The company spent 52 hours making “BOY,” with the participation of a large team of staff and producers. The sets in TREASURE‘s MV for “BOY” are said to be really expensive.
TREASURE is not the only heavily invested group of YG as their senior BLACKPINK also has MVs that are worth millions. Most of BLACKPINK’s MVs have few green screens or effects and use real sets. In 2018, in the MV for “DDU-DU DDU-DU,” BLACKPINK appeared in scenes that are costly and require a lot of preparation.
The amount of money YG invested in their artists’ comebacks is truly impressive. In 2019, when BLACKPINK released “Kill This Love,” it was reported that the props in their MV cost a lot of money. The filming set was 100% staged using real props instead of green screens. Stunning backgrounds such as the heart-shaped metal trap or the explosion effect with flying debris were all done in real time, without using CGI effects.
Last year, in Rosé‘s solo MV for “On The Ground”, a luxury car was set on fire, proving how much YG was willing to go all out for their artists to have the most impressive MVs. This is also one of the most remarkable and unique scenes in “On The Ground” MV.
Because BLACKPINK is known as a group with top-tier fashion, the members’ outfits and accessories in every MV are also well-prepared and undoubtedly expensive, as they all come from designer brands.
2NE1 and BIGBANG also had MVs that cost billions of dollars to complete. 2NE1‘s “Come Back Home” MV with its futuristic concept cost nearly $500,000. The black and white MV for BIGBANG “Love Song” may look simple, but YG had to spend almost 200 grand on advanced one shot shooting techniques.
