aespa recently took the stage at Good Morning America with their track Rich Man as part of their U.S. promotions. While this marked the group’s second time appearing on one of America’s top-rated morning shows, the performance sparked harsh criticism instead of applause.

International netizens pointed out aespa’s lack of charisma, visible lip-syncing, and low-energy choreography, with some comparing the performance to “exercise routines.” Many argued that despite being active for five years, the group still hasn’t delivered the explosive stage presence expected from a top-tier act. Some even labeled the performance an embarrassment to K-pop on the global stage.

https://www.youtube.com/watch?v=Y0L8zr3no5Q

The contrast with BLACKPINK is stark. When BLACKPINK performed at Good Morning America in 2018 with DDU-DU DDU-DU and Forever Young, they were met with cheers and sing-alongs from the audience. Their stable live vocals and commanding stage presence created a legendary moment that solidified their reputation in the U.S. market.

Placing the two groups side by side highlights the gap: BLACKPINK’s professionalism and global-level aura versus aespa’s criticized lack of energy and authenticity. Korean netizens have concluded that SM Entertainment seems to struggle with U.S. promotions, while YG Entertainment successfully turned BLACKPINK’s opportunities into stepping stones toward becoming the world’s number-one girl group.

The backlash has been fueled further by aespa’s reliance on pre-recorded vocals, a practice especially frowned upon in the American market. Online reactions ranged from disappointment over the lip-syncing to frustration with weak choreography and a lack of genuine engagement with the stage. Many noted that newer rookie groups deliver more exciting live stages than aespa did on this major platform.

Despite the criticism, aespa’s Good Morning America appearance remains a milestone that could open doors in North America. Supportive fans have urged the group to view this as a learning experience, encouraging them to push harder in future performances. But for now, the distance between aespa and BLACKPINK feels wider than ever.

Sources: kenh14