Girl group NewJeans has been selected as a global ambassador for the soft drink brand Coca-Cola.
On March 30th, the agency of NewJeans, ADOR, announced, “NewJeans has been selected as the global ambassador for the Coca-Cola brand”, adding that the girl group will participate in the new Coca-Cola Zero campaign in Korea, signaling their first move as a global ambassador.
NewJeans will also collaborate on a global project with Coke Studio, hinting at a special music release.
On the other hand, NewJeans is a group that has gained popularity not only in Korea but also worldwide for their unique charm, tone, and eye-catching styling.
With their fresh and youthful charm combined with solid skills, the girl group have created trends in various fields and emerged as a representative icon of Generation Z.
It can be said that both NewJeans and Coca-Cola Zero possess distinctive charms that not everyone can easily imitate.
Regarding the collaboration, a Coca-Cola representative said, “Coca-Cola Zero is a product that has been loved for leading the MZ generation’s culture through marketing activities”, adding, “We hope you enjoy thrilling moments with Coca-Cola Zero through the collaboration with global rising star NewJeans.”
Meanwhile, a Coca-Cola Zero CM song featuring NewJeans’ unique charm is also set to be unveiled.
Source: wikitree
