Actress Seo Ye Ji is back with new commercial deal after gaslighting scandal

Seo Ye Ji, who recently returned to showbiz, was newly selected as an advertising model. 

On June 2nd, the eyewear brand RIETI announced that it has once again selected Seo Ye Ji as a muse. The brand previously collaborated with Seo Ye Ji back in March 2021, and will now resume their relationship.

Alongside the announcement, RIETI also released a new advertising pictorial featuring Seo Ye Ji. Here, the actress boasted a chic charm with matching black sunglasses and silk dress.

seo ye ji

An official from RIETI said: “I am happy that Seo Ye Ji will be able to work as RIETI’s muse again this year. Please pay a lot of attention to the future activities of RIETI and Seo Ye Ji, who radiate extraordinary visuals and charms.” 

Seo Ye Ji exploded with popularity after starring alongside Kim Soo Hyun in the hit K-drama “It’s Okay To Not Be Okay”. However, the actress had to suspend her activities due to a “gas lighting controversy”, where the actress was accused of manipulating her ex-boyfriend, actor Kim Jung Hyun. 

seo ye ji

Last year, Seo Ye Ji got into trouble with an advertising company, who sued her over damages caused by her scandal. On May 27th, the actress’s agency responded: “We tried to resolve the issue smoothly with advertisers, but the lawsuit is underway due to too much disagreement.” 

They also added: “We ended our contracts with 6 other advertisers without trouble after ample consultation.” 


Seo Ye Ji recently returned in the tvN drama “Eve”, which started airing on the 1st of June. The drama, which featured the actress as a racy and vengeful woman, recorded an opening viewership rating of 3.6%, according to Nielsen Korea. 

Source: nate

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