It’s Beautiful Now is currently the Korean drama with the highest viewership rating.
It’s Beautiful Now is a weekend drama on KBS2. Originally, the dramas shown on this station’s weekend time frame all had extremely impressive ratings. Of course, It’s Beautiful Now is no exception. The series began with a viewership rating of 24.5% and now after 4 episodes, the number has reached 25.3%. So what’s in this “super-rating” blockbuster?
It’s Beautiful Now does not exploit any big topics but very ordinary daily stories, just like the style of High Kick. Perhaps it is because of this that the drama attracts a lot of viewers, with the majority being middle-aged people and families gathering together on weekends. The drama revolves around the family of Mr. Lee Kyung Cheol with 3 grandsons aged 27 – 36 – 39 who all have no intention of getting married. Because of this, Mr. Lee has announced that he will give a house to his grandson who gets married within the next 6 months. With a simple plot, It’s Beautiful Now features the familiar issues to many Korean families when young people are busy making a living and neglect family affairs while the elderly always want their children and grandchildren to settle down.
In addition to the familiar and easy-to-watch content, the biggest advantage of It’s Beautiful Now is the quality cast. The male lead in the drama is Yoon Shi Yoon, who plays the second son of the Lee family – Lee Hyun Jae, 36 years old, talented, handsome and follows celibacy. In the drama, his character is a talented lawyer with an extremely high win percentage, specializing in complicated divorce and inheritance cases. His life is turned upside down not because of the “marriage deadline” but because of the appearance of Mi Rae, a VIP client of his law office who wants to immediately end her married life.
Yoon Shi Yoon has been a familiar face to drama viewers since the blockbuster High Kick which aired 13 years ago. Besides him, the remaining cast members, although not too popular, are all names that have been acknowledged for their acting. Thanks to this, the drama is highly appreciated by Korean audiences as it brings comfort and ease to the viewers.
