Philippine fashion brand BENCH recently unveiled its latest collection featuring Kim Soo Hyun as the face of the campaign. The release marked the actor’s first commercial endorsement in approximately one year and four months, making it one of the most closely watched milestones in his return to public activities.
Anticipation surrounding the campaign translated directly into consumer demand soon after the collection became available.
Among the standout pieces was a denim jacket worn by Kim Soo Hyun, which was listed on BENCH’s official online store under a product name featuring the actor’s name. The item sold out in every available size shortly after its release.
Several other outfits showcased in the campaign also experienced strong demand, with numerous sizes becoming unavailable as customers rushed to purchase the collection. The rapid sell-outs have once again highlighted Kim Soo Hyun’s enduring influence in the fashion and advertising industries.
The BENCH campaign has drawn particular attention because it represents Kim Soo Hyun’s first official advertising activity since resuming his career. By launching its newest collection with the actor, BENCH benefited from immediate public interest that quickly translated into sales, reinforcing Kim Soo Hyun’s reputation as one of Asia’s most influential celebrity endorsers.
Earlier this month, on July 14, Ben Chan, the founder and chairman of BENCH, shared photos with Kim Soo Hyun on social media, officially welcoming him back to the BENCH family. Alongside the images, Ben Chan wrote, “Kim Soo Hyun is back with the BENCH family.” The photos attracted widespread attention, with fans noting the actor’s warm smile while also commenting that he appeared slimmer than before.
Meanwhile, legal developments related to Kim Soo Hyun have continued. Kim Se Ui, the head of the YouTube channel Garosero Research Institute, who was accused of spreading allegations that Kim Soo Hyun had dated the late actress Kim Sae Ron while she was still a minor, was recently referred to prosecutors while in detention.
In addition, disputes between Kim Soo Hyun and several advertisers who had previously filed civil lawsuits seeking damages are reportedly moving toward resolution.
The overwhelming response to Kim Soo Hyun’s BENCH campaign suggests that his popularity among consumers remains intact despite a lengthy hiatus. With products selling out almost immediately and his first endorsement generating significant attention, the actor appears to have made a successful return to the commercial spotlight.
Sources: 모바일 네이트 뉴스
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