Recently, an ASMR video of Lee Seung Hoon enjoying seasoned pollock roe seaweed began circulating across online communities and social media. The clip included a message directing viewers to the link in his profile to purchase the featured products, revealing that he is currently selling not only seaweed but also towels, portable hand fans, umbrellas, and other everyday items.
The discovery sparked mixed reactions online. Some netizens jokingly questioned whether Lee had become an “influencer salesperson,” while others commented that they wished they had streamed more of WINNER‘s music in the past. A number of users even speculated that his new business activities might somehow be related to fellow member Song Mino.
Fans, however, quickly pushed back against the speculation. They pointed out that Lee Seung Hoon has spoken for years about wanting to start his own business and emphasized that his entrepreneurial pursuits are a personal passion rather than something connected to WINNER’s group activities.
According to fans, the idol has long dreamed of exploring the business world and is now simply taking on a new challenge while continuing to work as a singer.
Lee has been operating his own shopping platform, collaborating with various brands and actively promoting new partnerships through his personal social media accounts. He frequently shares updates about upcoming products and posts photos alongside business partners, demonstrating his hands-on involvement in the platform.
He recently visited a towel manufacturing factory in Korea, where he personally inspected the production process and carefully examined product quality. The visit later led to the release of a limited-edition towel collection created in collaboration with the manufacturer, as he continues to expand both his original content and exclusive merchandise.
Fans have praised Lee’s dedication, leaving supportive comments such as, “It’s great to see him personally involved in every step of the business,” “I trust a CEO who promotes his own products,” “His willingness to keep challenging himself is inspiring,” and “I hope his business succeeds.”
Despite his growing business portfolio, Lee Seung Hoon has continued his activities as a member of WINNER, recently performing at university festivals across South Korea. At the same time, he has steadily broadened his career into entertainment programs, content production, and platform management, proving that he is pursuing multiple ambitions beyond the stage.
Sources: Nate
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