TWICE member Tzuyu is once again at the center of attention after reports revealed that her parents have established a new entertainment company in Taiwan—sparking speculation about her future career direction.

According to public business registration records, a company named “Yuhai Entertainment Co., Ltd.” has been officially set up in Tainan. Tzuyu’s mother is listed as the company’s representative, while her father holds a supervisory role. The company’s wide-ranging business scope includes artist management, music production, performance planning, advertising, and media-related services.

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The news quickly spread across online communities, with fans and netizens offering various interpretations. Some believe the move signals a potential shift toward more activities in Taiwan, while others argue it is likely a strategic step to manage Tzuyu’s local endorsements and business deals more efficiently without relying on third-party agencies.

Industry observers also pointed out that the company’s listed services—such as “pop singer management” and “music performance planning”—could indicate long-term preparation for broader career flexibility, whether in Korea, Taiwan, or both.

Reactions have been mixed. Some fans expressed concern that distancing from the K-pop system could impact Tzuyu’s global popularity, emphasizing that her identity as a TWICE member remains her strongest asset. Others, however, welcomed the move as a sign of independence and smart career planning, especially as many idols begin preparing for long-term individual activities.

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Speculation has also emerged that Tzuyu may continue group activities while expanding her presence in Taiwan simultaneously—a dual-market strategy increasingly common among global K-pop stars.

As of now, neither JYP Entertainment nor Tzuyu has released an official statement regarding the company or her future plans. Still, the development has ignited widespread discussion, highlighting growing interest in how K-pop idols navigate their careers beyond group promotions.

Sources: Yahoo News