A Japanese underground idol has ignited intense debate online after introducing a highly controversial form of fan service—raising broader questions about the realities of the idol industry.
According to reports, Matsumoto Hari, an underground idol from Wakayama Prefecture with over 400,000 social media followers, has drawn backlash for offering an unusual fan interaction.
Instead of typical fan service like handshakes or hugs, she reportedly allowed fans to smell her armpits during post-performance meet-and-greet sessions. A viral clip showed a middle-aged fan mimicking a dog while participating in the act, after which the idol embraced him.
Some fans reacted enthusiastically, with one writing, “Your scent is amazing. I feel like I was born to meet you.” Others reportedly pledged extreme loyalty, including offering financial support and exclusivity.
The reaction online has been sharply divided.
Critics condemned the act as inappropriate: “This is disgusting. It feels less like idol culture and more like cheap adult entertainment,” one netizen commented.
However, some observers argue that such extreme fan service reflects the harsh realities of the underground idol industry, where performers often rely on close fan engagement to survive.
Industry reports suggest that nearly 80% of Japanese idols operate in the underground scene, often under difficult conditions.
- Average monthly income: around 120,000 yen (~$800 USD) or less
- Many agencies reportedly offer no base salary
- Cases of unpaid wages and unfair contracts have been reported
A survey of 102 idols revealed:
- Over 50% experienced mental health issues
- 48% faced workplace harassment
- 12% reported sexual harassment
These figures highlight the structural issues that may push some idols toward extreme measures to attract and retain fans.
The phenomenon is no longer limited to Japan. Reports indicate that similar underground idol cultures are beginning to emerge in cities like Shanghai and Hong Kong, fueled by the growth of live-streaming and fan-driven economies.
Sources: 네이트 뉴스
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