Chinese audiences are voicing strong opposition to The Devil Wears Prada 2 even before its official release, as controversy surrounding a Chinese character has ignited accusations of racial stereotyping.

According to multiple Chinese media outlets, criticism erupted online after preview footage revealed details about a supporting character of Chinese descent. Many viewers argue that both the character’s name and portrayal contain elements that could be perceived as offensive.

The character in question, Jin Chou, appears as an assistant to the protagonist Andy and is portrayed by Chinese-American actor Helen J. Shen. However, the name itself quickly became a focal point of backlash. Netizens pointed out its phonetic similarity to “Ching Chong,” a historically derogatory term used in Western contexts to mock Chinese people, raising concerns about whether the naming was insensitive or intentional.

The issue extends beyond the name. Critics have also taken issue with the character’s styling and behavior. Jin Chou is depicted wearing glasses and simple plaid clothing, creating a stark contrast with the glamorous figures of the fashion world. Some argue that this reinforces outdated stereotypes of Asians as unfashionable or socially awkward.

Additionally, scenes in which the character openly criticizes superiors or displays exaggerated expressions have fueled further criticism. Commentators claim these traits echo long-standing stereotypes portraying Asians as academically capable but lacking social skills, or as awkward and overly self-important.

Online reactions have been overwhelmingly critical. Some users described the character as “a caricature filled with clichés,” while others questioned why a film accused of perpetuating stereotypes is still being heavily promoted in China.

As the backlash grows, calls for a boycott have begun to circulate, particularly ahead of the film’s planned release during China’s Labor Day holiday period. Industry observers suggest that the controversy could significantly impact the film’s box office performance in the region.

Hong Kong media outlets have also noted that the ongoing criticism may damage both the film’s reputation and its commercial prospects, highlighting the increasing sensitivity of global audiences to representation issues in international cinema.

Sources: Daum