EXchange 4 wrapped up its season with a splash, powered by the star presence of BLACKPINK’s Jennie, who helped propel the show to impressive rankings across Asia. According to Viu’s weekly chart for the fourth week of January (January 19–25), the hit dating reality series ranked No. 2 in Hong Kong, No. 3 in Singapore, No. 4 in Indonesia, and No. 6 in both Thailand and Malaysia, firmly securing its place among the region’s most-watched programs.

The buzz peaked with the finale released on January 21, when Jennie made a surprise appearance as a special guest. Her participation, made possible through her close connection with fixed panelist Simon Dominic, instantly captured global attention and elevated the show’s final episode into a major talking point among viewers and fans alike. As a global icon, Jennie’s presence alone was enough to amplify the program’s visibility and social media impact.

Jennie has long been a magnet for public interest, not only for her music and fashion influence but also for her highly publicized dating history. She previously confirmed a relationship with EXO’s Kai, and following their breakup, she was linked through dating rumors to G-Dragon and BTS’s V, keeping her consistently in the spotlight. Her appearance on EXchange 4 further fueled conversations, blending celebrity buzz with the show’s emotional narrative.

With this success, the EXchange franchise has achieved a remarkable milestone, placing in Viu’s Top 5 charts for three consecutive seasons, from Season 2 through Season 4. This achievement signals more than a fleeting trend, positioning the series as a trusted and enduring reality entertainment IP across Asia. Industry observers credit its nuanced storytelling, emotional depth, and universally relatable themes of love and heartbreak as key drivers of its sustained popularity.

Meanwhile, Viu, operated by Hong Kong-based PCCW, continues to strengthen its presence as a leading OTT platform delivering Korean content to audiences across Asia, the Middle East, and Africa. Alongside EXchange 4, the platform has found success with titles such as Honour, Bloody Flower, and Bake Your Dream, reinforcing the global appeal of K-content and the growing influence of Korean entertainment worldwide.

Sources: Naver